Stan Shih "Reminders" for Young Entrepreneurs

Stan Shih (the founder of Acer) reminds young tawkehs in 11/2/2009 issue of Common Wealth (天下杂志, p. 62) that:

1. Get the cause-effect relationship right: It is start a business -> create value -> earn big bucks. NOT start a business -> earn big bucks. The big reward comes only as a result of successful creation of values.
2. Break-even within two years: or at least see the light at the end of tunnel by year two.
3. Have stamina: so that you can last until you see success. You usually experience a lot of pain during the initial phase. In short, work more, eat less.
4. Don't borrow in short term during expansion phase: Growth is long term. In the event of recession, your financial structure will collapse if you have the burden of short term debts. Have the notion of sustainable business, keep rooms for your business to rebound.